The first 30 minutes of this salesforce.com sponsored seminar give Paul Greenberg’s perspective of the Social Customer.  A must see lecture of anyone considering a Service CRM implementation.  Paul paints the portrait of how Social CRM intersects with the Service Cloud and how early adopters  can use Social CRM as a competitive advantage.

Paul Greenberg, author of CRM at the Speed of Light, to hear how knowledge as a service lets you:

•Capture expert knowledge
•Deliver faster, more accurate resolutions
•Grow customer loyalty at lower cost

The second 30 minute segment is a salesforce.com success story / demo on how other salesforce.com customers deliver the right answer the first time with the Salesforce Knowledge to increase productivity, improve response time, and reduce costs. Salesforce.com shows the dell service cloud demo.

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